So you connect with someone at a business networking event, you have some things in common. You connect on facebook, send a few emails, you talk about possibilities of working together and arrange to meet up.
Then when you get there you get sold at. Not even sold TO, but sold AT! And I sigh, and wonder should I offer feedback, and suggest that with my coaching they could capitalise on their
excellent communications skills and really learn how to communicate effectively, and close the deal.
Step one in sales... qualify your potential customers. I had no interest in becoming a customer, for several very well founded reasons & I had communicated this before our meeting. sigh.
So what have I learned from this situation? It cost me 2 hours of my valuable time (Including travel time), €4 in parking fees, plus petrol costs which I haven't calculated. What did I get in return? Some information about what his business is, and how he's earning money and a mini lecture about how I should read more personal development books. (Which I already actively do).
Not only do I need to qualify my customers, I also need to qualify my potential networking people.
Ok so it's good to develope business relationships but also it's a necessity to evaluate Return on Investment. I shall be keeping a close eye on whether this meeting and this connection will provide any financial return on investment!
A catchphrase I recently adopted and springs to mind is...
Show Me The Money!! :)