So you've heard about twitter in the media, you might even have signed up but have you been able to use it as an effective marketing tool?
You’re not alone, most people haven’t!
80% of people who sign up to twitter stop using it after a few weeks, why? Because most people just don't "get it". When I first signed up I didn't really "get it" either- tweeting in 140 characters in answer to the question "What are you doing?" How is that an effective marketing tool?
Simple: it provides a medium for people to get to know you, your business, your products & services. Twitter success does not happen overnight, in this way it's similar to all networking- you only get out what you put in. I describe it as a savings account- you cannot withdraw anything until you've been depositing long enough and regularly enough. If you attempt to get something out before you've put enough into it you will incur penalties. (People will unfollow you).
So how do you deposit into your twitter account? By tweeting consistently & regularly.
What do I tweet? I tweet what I am doing, as well as providing valuable links to my customers & potential customers. For me this means that I tweet inspirational & motivation quotes, links to articles with useful information on business, I tweet twitter tips & I tweet links to my blog posts. (That may be the very reason why you're reading this now).
It is useful to know that it takes between 7-27 times for a potential customer to take action on being exposed to advertising/marketing. Twitter is an excellent cost effective way to gain regular exposure to potential customers.
For me the key to twitter success is building relationships- I reply to people who I follow; I engage in conversation, I HELP people, and I also have a laugh! Building relationships is key to building business- the more people who know what you’re business is about the better; it’s developing branding awareness on a quality rather than quantity basis. It’s the viral effect- if people like you they’ll tell others about you who will tell others about you… A positive, genuine, relationship will give you access to their entire network. I emphasis genuine- if you attempt to connect with people with the sole purpose of what they can do for you it simply doesn’t work. People (in general) are not stupid, and most of us dislike being used.
One of the most valuable things I get from twitter is when people RT (Retweet or forward) my tweets- this is a personal recommendation from them saying to their followers- hey look at @ClaireBoyles - she's got something valuable to offer. The best recommendation I've received so far was:
This is why it's an effective marketing tool for me- other people are fans and they do my marketing for me- personal recommendation is powerful, much more so than me talking about the great services I provide.
1) Tweet anything negative - about yourself or others
2) Become a spammer- avoid signing up for “100 followers a day” schemes
3) Constantly tweet promotions- again this falls into “spamming”
4) Tweet anything you wouldn’t be happy to have ANYONE read! (Including your grandma!)
5) Tweet that you had eggs for breakfast, every day! No one cares that much that you had eggs for breakfast again!
6) Swear- your twitter account is the professional voice of your business
1) Tweet something interesting about yourself (But not too personal!)
2) Tweet valuable information & resources- links to articles blogs etc.
3) ReTweet others who have valuable information
4) Answer peoples questions
5) Tweet links to your own blog/website – no more than 10% of your tweets
6) Have fun with people & help others out
7) Keep your tweets in alignment & synchrony with your brand
8) Ask questions- general help & market research; twitter is a friendly place & tweeps are happy to help
Interested in attending a "Tweeting for Business Success" lunchtime seminar in Ireland?