I just read another article about the report that says 40% of tweets are pointless babble.
I'm kinda shocked that so many people just don't get the simplicity of twitter! I've decided not to directly quote the article that sparked off my train of thought, because I don't want to give it more attention! (I know the power of twitter & links!)
The power of twitter as a marketing tool is in the ability to build relationships! Not as a means of mass communicating your latest offer- doing so is only considered spam & is scorned & shunned by the regular users of twitter anyway. (A waste of your time & theirs!)
Simple keys to using twitter successfully:
- Be consistent
- Tweet regularly
- Choose 1 central theme for your tweets
- Be friendly
- Be helpful
- Tweet links to articles of interest/value
- Have a laugh
It is worth making note that the original report about pointless babble on twitter went Viral- ie it was mass distributed independently of the creator of the article. You want to know HOW that happened? Through twitter!! I wonder if that was valuable for the creators of the report? I wonder if the free media time will result in wealth time for them?
I tweeted earlier that I'm writing a blog post about the report that 40% of tweets are pointless babble & I got quite a few responses:
@topgold informed me that: "there are over 250,000 references to "Twitter pointless babble" on Google...."
Why is this valuable? Because small businesses can get instant world wide coverage- for Free!! Other businesses will link to & reference your content (If it's valuable or interesting), you'll be quoted, tweeted, blogged about- people get to KNOW about what your business does!
Pointless Babble? Not any more pointless than the friendly chit chat that people have at the water cooler at work, or when meeting friends for coffee, or the talk that happens on the golf course...
This pointless babble is what builds solid, long lasting meaningful, valuable relationships & communities.
It is always a good idea to remember that people like to do business with people, not nameless faceless businesses. This is one of the key reasons why celebrity endorsement works.
If you haven't started working out how to build relationships with potential clients (And that's one of the things creating a brand does btw) you really are missing out....
If, on the other hand you are interested in learning more about how to Tweet for Business Success attending one of my introductory lunchtime seminars would be a worthwhile investment of your time.