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15. January 2010

Pricing Lessons From A Restaurant

Currency Symbols, do your customers love them, or hate them?
Currency Symbols, do your customers love them, or hate them?

I came across a fascinating article via twitter today and I have to share it with you.

 

Pricing Lessons From Restaurants from NeuroScienceMarketing.com looked at a study by Sybil S. Yang, Sheryl E. Kimes Ph.D., and Mauro M. Sessarego of Cornell University,

"$ or Dollars: Effects of Menu-price Formats on Restaurant Checks"

 

I was really amazed at the results and to see such a simple thing (showing currency symbols or not) having such an effect on customers behaviour.

 

Read the article- if you take it on board, making a few minor changes to your sales pages could result in major increase in profits! 

tagPlaceholderTags: sales, price, selling, behaviour

Write a comment

Comments: 1
  • #1

    JuLi (Tuesday, 25 September 2012 08:46)

    nice post

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