I'm on Google+ and as far as I can see, it's another big fat fail by Google, just like Google wave.
"Google wave?" You may ask, and that's exactly my point!
I already have 3 social media platforms that I use, that meet my needs, socially, professionally, and as a business marketing tool, why should I use Google+? At the moment, it's purely for research, so that I can advise my clients exactly what it does & it's potential when integrated into an overal social media marketing strategy.
But what's happening on Google+ at the moment?
Social media experts are discussing it's potential value. Other than that, not a lot else!
Without the functionality to migrate profile data from Facebook/Linked In I don't see how Google will be able to migrate people over. There was an app/plug in to do just that, and Facebook blocked it pretty much instantly. There isn't a big enough incentive for people to put in all that effort, when they already have what they want.
I got tired just adding my gmail contacts into circles, as there wasn't a quick way to do it, and once I'd "dropped" a person into a circle, they disappeared from my list, meaning I couldn't add
them to another, except by searching for them another way and adding them to a list by "ticking boxes".
Google are techy nerds, they do NOT understand social, they don't know how to lay out easy to use functionality.
Google's best social product is YouTube, and the only reason they have that is because they bought it out once it had been fully developed into what it is today.
Even Bing are very close on their tail- with Senior people in Google admitting that their search results are often better/more accurate than Google.
I love Google, they've done so much to create & shape the internet as we know it, but Google+ has a LOT of development to be done before it can compete with Facebook. Right now it doesn't have any functionality that isn't available elsewhere. The circles are an improvement on Facebook lists, but even those are poorly thought out with regard to functionality/ ease of use.
Google have failed to transition into being the big corporate that it now is, and stay ahead of the field, they're not at the cutting edge any longer, they're chasing the tails of others.
Google is known for being a great place to work, however in reality their people management/recruitment practices leave LOTS to be desired. They hire HIGHLY skilled internet developers/ coders- put them on teams that don't give them the freedom to use their knowledge & skills to their fullest, don't pay them as much as they would be earning out on their own & provide limited opportunity for talented staff to be promoted.
I do love their search, and I do, very much LOVE Google Chrome, however I am more than a little uncomfortable with the amount of data stored about my internet use, and now I have a Smart phone with Android OS- the recording of my GPS data is also a concern (I turned it off).
I'll finish up by pleading with Google to STOP chasing other people, go back to the drawing board please.
Please Google, ask yourself what the NEXT Facebook/Twitter is going to be, what does it need to be? How will it satiate the desires of the people? How will it give them what they crave?
But whatever you do Google, Please, Please PLEASE STOP chasing the coat tails of market leaders, you don't do it that well, and you're just wasting your resources.
Come on Google, give me something to celebrate & jump for joy about! Isn't it time you got back to what you did best? Innovation!!!
If you don't do something innovative soon Google, I'm afraid I will have to get out my black dress (and I don't mean a "little black dress"), and I don't want to have to do that, for one, I hate wearing black, and, well, I LOVE you Google, please don't die on me!!