15. January 2010

I came across a fascinating article via twitter today and I have to share it with you. Pricing Lessons From Restaurants from NeuroScienceMarketing.com looked at a study by Sybil S. Yang, Sheryl E. Kimes Ph.D., and Mauro M. Sessarego of Cornell University, "$ or Dollars: Effects of Menu-price Formats on Restaurant Checks" I was really amazed at the results and to see such a simple thing (showing currency symbols or not) having such an effect on customers behaviour. Read the article- if you take...