25. August 2009
I just read another article about the report that says 40% of tweets are pointless babble. I'm kinda shocked that so many people just don't get the simplicity of twitter! I've decided not to directly quote the article that sparked off my train of thought, because I don't want to give it more attention! (I know the power of twitter & links!) The power of twitter as a marketing tool is in the ability to build relationships! Not as a means of mass communicating your latest offer- doing so is...
20. July 2009
Facebook for business or pleasure? I’ve been on facebook a couple of years now, and I love it. It’s fun, I get to have a laugh with my friends- lots of my friends are living in England and I’m based in Dublin so it’s great; a cost effective way to stay connected to people I care about. It has gotten me reconnected with friends that I haven’t seen in 10 or 20 years. Often conversations have been sparked off by comments on friends status updates, and I’ve made new facebook friends in...
24. June 2009
So you've heard about twitter in the media, you might even have signed up but have you been able to use it as an effective marketing tool? You’re not alone, most people haven’t! 80% of people who sign up to twitter stop using it after a few weeks, why? Because most people just don't "get it". When I first signed up I didn't really "get it" either- tweeting in 140 characters in answer to the question "What are you doing?" How is that an effective marketing tool? Simple: it provides a medium...
09. June 2009
Last week saw the success of my 2nd twitter seminar- "Tweeting for Business Success". the seminar is designed for those that have heard about twitter but aren't really sure what it's all about. The business proffessionals attending understand that twitter has the potential to be beneficial for business but don't have a clue how or why. On leaving they are energised and excited at the many possibilities that twitter holds and can quickly and easily start using twitter in a way that gains brand...