25. August 2009
I just read another article about the report that says 40% of tweets are pointless babble. I'm kinda shocked that so many people just don't get the simplicity of twitter! I've decided not to directly quote the article that sparked off my train of thought, because I don't want to give it more attention! (I know the power of twitter & links!) The power of twitter as a marketing tool is in the ability to build relationships! Not as a means of mass communicating your latest offer- doing so is...
20. July 2009
Facebook for business or pleasure? I’ve been on facebook a couple of years now, and I love it. It’s fun, I get to have a laugh with my friends- lots of my friends are living in England and I’m based in Dublin so it’s great; a cost effective way to stay connected to people I care about. It has gotten me reconnected with friends that I haven’t seen in 10 or 20 years. Often conversations have been sparked off by comments on friends status updates, and I’ve made new facebook friends in...
28. May 2009
Yesterday morning I was at MeasurementCamp -an open source to make sense of social media measurement & the first ever in Ireland. The people there came from varied backgrounds- technical, bloggers, marketers, PR, business owners etc. The session was focused on a case study- how to market "K-Swift" shoes for women (18-30) online & offline & how to measure the online promotions. The team I was with were very inspiring- full of excellent creative ideas & a wealth of market...
28. April 2009
Last Weds evening I spent the evening at the Ballsbridge Court Hotel at a seminar jointly hosted by PA Assist and Osborne Recruitment - "Staying Up in Down Times" I went because Krishna De tweeted about the event on twitter and it looked like something that was right up my street and I wasn't disappointed. I enjoyed listening to James Sweetman - Business & Personal Coach, Speaker and author of Graduate to Success. James is has such a warm engaging style as a speaker and covered many great...
26. March 2009
Last night I attended the Fingal Business Network in the Grand Hotel Malahide, you'll see me there every month, it's one of my home networking groups. Last night's presentation was by Caithlin O'Connor from Accelerating Performance, she gave her expert advice on how to effectively network, gave great tips and insight on how to improve networking skills. One of the things that jumped out for me was that Caithlin highlighted that there are different ways of networking, we don't all need to be...