I'm on Google+ and as far as I can see, it's another big fat fail by Google, just like Google wave.
"Google wave?" You may ask, and that's exactly my point!
I already have 3 social media platforms that I use, that meet my needs, socially, professionally, and as a business marketing tool, why should I use Google+? At the moment, it's purely for research, so that I can advise my clients exactly what it does & it's potential when integrated into an overal social media marketing strategy.
But what's happening on Google+ at the moment?
Social media experts are discussing it's potential value. Other than that, not a lot else!
Without the functionality to migrate profile data from Facebook/Linked In I don't see how Google will be able to migrate people over. There was an app/plug in to do just that, and Facebook blocked it pretty much instantly. There isn't a big enough incentive for people to put in all that effort, when they already have what they want.
I got tired just adding my gmail contacts into circles, as there wasn't a quick way to do it, and once I'd "dropped" a person into a circle, they disappeared from my list, meaning I couldn't add
them to another, except by searching for them another way and adding them to a list by "ticking boxes".
Google are techy nerds, they do NOT understand social, they don't know how to lay out easy to use functionality.
Google's best social product is YouTube, and the only reason they have that is because they bought it out once it had been fully developed into what it is today.
Recently @Ed tweeted a question asking if people liked/disliked being contacted by businesses when they'd been tweeting about their product/ brand.
I thought it was an interesting question, so threw together a mini survey to get a quick Vox Pop.
I'm just going to show the results here, you'll see from the one question, it's simple, straightforward, and some people chose to expand & comment on the subject too.
It's a small sample, but is useful indicator.
Creating a Win- Win - Win situation! What Do You Want to Win?
Just in case I haven’t mentioned to you before, let me share with you; I have a passion for Twitter, I love it. I love it because I get to connect with so many bright, witty & fun people.
Yesterday I experienced another of the really great things about Twitter-one of my lovely followers @AndrewEmmett asked if I would think about creating competitions for my followers, and get other companies on Twitter to donate prizes. Which I think is a brilliant idea.
However, the most important person to tell me if it's a good idea, or not, is you, because you're the one reading this blog post. You're the one I will be running the competitions for.
So please, tell me what you want, what you really really want!
I'm thinking some of the prizes could be tickets to my courses, (Dates of which we'll be announcing next week), One to One coaching sessions with myself, and of course goodies like Flip cams, Skype headsets, Domain registration, hosting, things that would be useful for your business.
Please tell me what YOU WANT TO WIN
Sponsorship Opportunities: Also, if you're already running your own business what kind of things could you donate as prizes- a great way to get new customers to experience your products & get a wider exposure.
There will be a monthly competition, so it's a regular opportunity to win something that will be useful & valuable for your business, but what topics do you want to see?
One of the ideas I have is to have a Celebrate Your Success competition- where people post their successes, large or small & winners are chosen from those posts. The most witty or inspiring successes would of course have the edge.
Or, we could put a case study up from business owners that need help, and the prize will go to the best/most helpful suggestion. This type of competition creates a win-win-win! The business gets the help it needs, the person suggesting the help gets to show off their knowledge & expertise & the prize, & the sponsors of the prize get exposure to some of the most inspirational, problem solving business owners around!
Those are just a couple of ideas, I know there are lots of others out there & we could easily do a different theme each month, so let me know what your ideas are.
Life is exactly as you create it to be, so now's your opportunity to create the prizes & competitions that you want.
So please, leave a comment below, or tweet me so that you can design the competition & prizes that you really want to win!
I'll keep the discussion open until Tuesday the 15th of June, so that, fingers crossed, we'll have time to run our first competition in June :)
On reading it, I was even more intrigued. Then I read some more, about the goals of theMovement for Happiness and the people who are setting it up (Lord Layard, Geoff Mulgan & Anthony Seldon) and I got excited, very excited!
This job could have been written for me as the ideal of everything that I aim to do in my career, in my life. Not only that, but it is a perfect match in terms of my experience & skillset, it feels like everything I have done over the years has brought me to be in the perfect position to step into being the Director of Happiness.
Over the last few years I have concentrated on working with business owners who have in mind a goal that is not just about generating profit- it's about improving the quality of life of people throughout the world. Before that, when I worked as an HR Manager, it was always my goal to improve employees well being within the working environment- My philosophy is that happy employees = productive employees.
I was so inspired I decided to do a short Video application, to make sure that I secured the interview.
Do let me know your reactions to it, and to the Movement for Happiness, I love receiving feedback!
And here it is...
Wow am I starting my Monday morning on a high high HIGH!!
On Saturday night I had the privilege of being on the stage with T.Harv Eker's Millionare Mindset Intensive seminar- I was a "Money Monk". What's a Money Monk? I hear you ask, well T. Harv describes 4 behaviours regarding money-
I came across a fascinating article via twitter today and I have to share it with you.
"$ or Dollars: Effects of Menu-price Formats on Restaurant Checks"
I was really amazed at the results and to see such a simple thing (showing currency symbols or not) having such an effect on customers behaviour.
Read the article- if you take it on board, making a few minor changes to your sales pages could result in major increase in profits!
So, it's new year (almost) and this is a time I traditionally review the previous 12 months, what have I achieved this year? What changes did I make? What successes have I enjoyed?
2009 has been a challenge, revenue slowed down as people become more careful about what they chose to spend their money on, and often preferred to keep it as savings as insurance policy against the pending doom & dread that has constantly been in our media.
Personally this year has been one of incredible growth for me, and I celebrate that wholeheartedly. My life will never be the same again.
On a business front I've learned many, many things, and the most important of which is that my business needs to be more closely aligned to my own authentic voice.
That's what it will be in 2010. 2010 will see a new vision for Management Matters, the services it provides will be more focused. Focused on providing valuable training & coaching to those businesses that have a vision which benefits our global society positively. Businesses that leave their clients, communities, families, societies, environment better off. Businesses that truly have win-win philosophies at their very heart.
I'll write more about this in the new year, but for now I encourage you to review your year, your business year & your personal year, and write a list of everything (or everything that you can remember) that you did well in 2009.
It's what we succeeded in that builds the foundations for our successful future- lets focus on our successes & celebrate that we survived our failures.
This last 12 months has been a challenge for me, luckily for me I love a good challenge! Despite this, there has been times where even though I’ve had successes in my business & my life times have been difficult. When the opportunity arose to come to Thailand for 3 months - an all expenses paid trip I considered it, researched it for 24 hrs before making my decision, it was just the right thing to do.
Now I'm here, I've enjoyed a few weeks relaxing, which is very well deserved. I do yoga & go for a swim in the sea every morning, then I have breakfast on the beach, and start work around 9-9.30am. To round my working day off, and to cool down from the heat I play frisbee in the sea.
My life is blissful, truly blissful and there isn't a day goes by where I don't take a big breath in & really absorb the beauty of it all- filling my heart with gratitude.
I've been doing some coaching daily while I've been here, but the main purpose of this trip is to re-assess my own business goals. I first set up my business in Nov 2007 and since then I have made a few changes, in response to what my customers wanted & to what I wanted too.
I'm about to approach the next phase. Up until now I've developed distinct & separate brands which I provide different services from. I wanted to capture the maximum audience possible & didn't want to alienate potential customers.
I now realise & understand that actually that's going against the principle of niche marketing, despite my thinking I was clever by being able to capitalise on more than one niche!
Many of you reading this may be aware of my other brand- Life Matters, and many will know that I am much more "touchy feely", or "spiritual" even when discussing various matters on that blog.
I am, in my heart of hearts a business woman, doing business is what makes me feel alive. I also am a deeply spiritual & compassionate human being & have a wide knowledge within the personal development field. This is what I draw upon when coaching clients. I cannot truly be authentic without embracing both integral aspects of who I am.
The next phase in my business will openly embrace both aspects of my strengths fully...
I have news Good News I've been dying to tell everyone & now I can!! :)
I have been made an incredibly exciting offer which I will be taking up on the 18th November- I'm going to be working from Thailand for 3 months!!!
I'll still be tweeting, blogging, coaching via Skype & phone but I will also be enjoying sunny beaches & I am SO looking forward to swimming in the sea every day, well at least most days!
I apologise sincerely for those that are green with envy right now, that's not going to stop me being deliriously happy & I do hope you'll join me celebrating!!!
Because I will miss out on celebrating my Birthday (Dec) and Christmas with you all, I'm having Leaving/Birthday/Christmas drinks in The Church on Jervis St Dublin this Saturday night (14th Nov) from 8pm and would love you to come!
I'm really looking forward to seeing as many people as possible before I head off on my travels and it will also be kind of a #tweetup because I'd love to meet more people I tweet with before I go!
If you can come please leave a comment for me or tweet me @ClaireBoyles
I've been tweeting all morning that I've got news to share & tweople are in suspense so I'm about to tweet out the good news now!!!
It's Monday and reading people's tweets on twitter this morning got me thinking about motivation. What is motivation? People are motivated when they know that what they're doing will result in something they enjoy.
What do you enjoy? For me I enjoy connecting with people, empowering people, supporting them in achieving what they want from their business, from life.
It's important to understand what it is that you actually enjoy about your business-
Is it the reward of having money come into your bank account?
Is it producing a product you know is valuable to your customers?
Is it making sure that your business runs smoothly & efficiently like a well oiled machine?
Is it spreading the word about your services?
Is it receiving feedback from happy customers?
Understanding motivation is even more important when leading a team, managing staff. What motivates one person may be completely off putting to others.
The most critical time this information is needed is at recruitment time. Understanding what the role requires is essential to ensure you have the right person for the job.
Sales roles- these are best filled by people who enjoy engaging with new people, enjoy building relationships, enjoy giving the customer what they want.
Accounting roles? People who enjoy getting details correct, people who enjoy following systems & making sure everything is in it's right place, these are the people you want to be making sure your accounts balance.
If you understand exactly what it is that motivates you, and your team, what it is that you and they really enjoy you'll be far more likely to achieve your business goals.
If you're doing something you don't enjoy, it might be time to change your goals.
What motivates you and your team on a Monday?
This afternoon I went face to face cold calling to a number of businesses that I know I could add value to. Whilst waiting to speak to the Manager at one of the businesses a delivery man arrived with a box that was heavily wrapped up with masking tape.
As he was unwrapping it I made a friendly comment "Christmas is here then" :) he laughed & said yep- these are the Christmas menus! I was surprised, I'd just made a quip because he was unwrapping a parcel! I continued chatting and it turned out that he was EXACTLY the person that I needed to speak to about how I could add value to their business. We exchanged numbers & I got the opportunity to continue the friendly chat about what I had to offer that would improve his business.
I'd been mulling over the idea of physically going to these potential customers businesses for weeks, but hadn't made a firm decision until I had a discussion with Veronica Canning this afternoon. Like me Veronica understands how to get the best out of people, how to help them understand what the best decision for them is. After the conversation with her I was inspired to take positive action, and this has truly paid off already!
I got speaking to Veronica this afternoon because I'd logged onto a webinar she presented with WXN on Wednesday lunchtime. Veronica had covered material that was familiar to me- but it was a much needed refresher & helped me refocus onto positive outcomes.
I'll be doing some further research from my chat & doing my follow up call next week. I'm really looking forward to it as I thrive on new projects & challenges.
What business idea have you been "Mulling over" in your head? When are you going to take action on it? If you act on it, at least you'll know for definite if it was a good idea or not. Best case scenario- you may just have made a real opportunity open up for yourself!
If any of you reading this follow me on Twitter you may have heard that the morning after I delivered the "Tweeting for Business Success" in WestportWoods Hotel, Co. Mayo I had the pleasure of horse riding on the beach.
Michael Lennon, owner & manager of the Westportwoods Hotel also owns a riding stable & kindly arranged for me to have a beach ride at the foot of Croagh Patrick. Croagh Patrick is a well known pilgrimage destination in Ireland, in July thousands of people walk up to it's summit- many barefoot. It is a specatular mountain over looking the sea, and the strand where I rode. You can see it in the background in some of the pictures. (below)
I have been riding since I was 9, and when I left school I worked full time with horses- in a riding school, and on a stud farm. Horses are a passion of mine, they are beautiful, and extremely intelligent. What I love most about horses, is not just the exhilaration of cantering along a beach but the relationship that is formed between the horse & rider.
When a horse actually trusts you, listens to you, works with you it is one of the greatest honours I have had the priviledge to enjoy.
Why on earth am I writing about this on a business blog? I know some of you may be asking this. The answer is simple, those of us in business know how to WORK. We work hard on our businesses, in our businesses, but do we know how to stop & enjoy life too?
The saying all work & no play makes Jack a very dull boy is very true. Taking time out for those things we love, our friends, family, music, exercise, hobbies is what brings us back to our businesses more refreshed, and revitalised than we left them.
A lot of business owners fear loosing the time- time they could be spent working. In my experience those who take time out for fun are a lot more productive. Without down time we become stale. Our fresh ideas run dry, our energy pales.
Richard Branson is a shining example of how to be a successful business man- he never stops enjoying himself. I know in the past I have often said "Business IS fun for me" and that remains true. However, taking myself outside of business to have different kinds of fun brings a freshness back into my stride, and that really does benefit my business.
The photo's below show the story of how I managed to destroy my mobile phone in the process....
(I'm the one in the white jacket- which I won at an event organised my Meet For Real in Dublin in August- came in very handy thanks!)
(This entry was written last week)
I’ve had an eventful day. I’ve got lost on the way out of Dublin. I got onto the N3 instead of the N4 and ended up driving through Dunshaughlin, Navan and Athboy while on the way to Westport Woods Hotel to deliver "Tweeting for Business Success" seminar I had arranged with Ger Brady from City Local Mayo.
I arrived to be greeted by a room full of friendly faces at the stunning hotel. They were business people who were eager to learn how on earth Twitter was going to be able to develop their business and provide more people access to their products and services.
The introductory part of the workshop provided the basis on Twitter. They were shown how to set up an account. In addition, they learned how to follow, and block tweets. We also spoke about what not to tweet and discussed the importance of building relationships.
There were lots of questions, they really kept me on my toes. One question was about the abbreviations that are used on Twitter- “What does lol mean?” I was asked.
One gentleman had been thinking people were extremely affectionate on twitter- he thought lol was an abbreviation for “Lots of Love”, when he told us, we did all lol (laugh out loud).
This is one of a variety of abbreviations used on the internet. Powerful although the internet is, it is impacting on elements of communication – for example there is no body language or facial expressions. There is no tempo or intonation of voice and that’s where these play a vital role. You will often see : ) (sideways smiley face) in my tweets. This is to give people, an indication of my attitude and mood. The written word can be ambiguous at the best of time, and more so in tweets, which can be taken out of context.
Just yesterday someone I follow tweeted “for those not in Ireland. Right now, we’re worried about Nama while the Luas has crashed into a bus.” The responses he received thought he was attempting to highlight that we should not be worried about Nama when there was a serious crash, involving injuries.
Twitter is a reflection of any other social interactions – on it I have found good friends, acquaintances and business contacts.
The dogs had their own room for the night, I walked them in the beautiful grounds and got to see the stunning Westport Woods Hotel by moonlight. Sasha and Goldie are now tucked up in bed and I’m enjoying the luxurious relaxing room writing this.
I volunteered to be a judge on the Irish Web Awards and was honoured to be accepted. I'm a little behind in my judging so I need to finish off all the websites I have been assigned to judge before 6pm today.
That's doable, however I also have 60 million other things I also need to do today, thankfully I have made decisions & organised the other things to be done too.
I started tweeting as I was judging. First thing I noticed was that sites make a very basic mistake in their content. They do not explain clearly, in plain English exactly what the site will do for the viewer.
A lot of websites fail to say "Exactly What It Does On The Tin". Some of them are very pretty but I'm not sure what benefit spending my valuable & precious time will bring me.
When you work on a business, when you know it inside out, back to front it's very easy to forget that the knowledge you have about it is NOT common. I've seen this time and time again with my clients.
With ALL marketing put yourself in the position of E.T - he's never seen your product/service before, never heard about it before, doesn't know it's function, purpose, the benefits of it, doesn't even know what any other versions are like. E.T is who you need to be communicating with in marketing.
Don't get me wrong, I'm not for one moment suggesting patronising potential customers, but please, please, please make sure that people who have a need for what you're selling get the opportunity to buy from you.
When I go to a website I want to know instantly can this website give me what I'm looking for, if I can't I want to go to the next one instantly. If it can I could spend hours on it... and a lot of money too!
Your homepage on your website is your tin- make sure it says exactly what you do!
If you're already following me on Twitter you'll have heard about my dog Sasha - 3 year old Brittany Spaniel who went missing last week. It is an amazing story which has a happy ending, thanks to the power of twitter.
She went missing late Wednesday night - ran off into the distance & didn't come back to me. After walking around for hours I finally gave up & went to bed at 2.30am. I tweeted about it & in the morning I went out searching & again tweeted with a link to Sasha's picture asking people to keep an eye out for her. By close of business Friday Sasha had received over 1,500 click throughs!
I also received so much support and encouragement that we would find Sasha I was overwhelmed. It was very touching to know that so many people wanted to help me find Sasha and bring her home safe.
A lovely lady called Brenda got a call from a friend who works in the Residence of the President in the Phoenix Park- they'd found a dog running around the grounds. She picked up the dog & brought her to the vet who quickly realised that Sasha was a well cared for pet, not a stray. Brenda took her home & she & her teenage children set about looking on the internet to see if anyone had lost a dog- and that's where they saw my advert on www.lostdogs.ie :)
Today the national papers have picked up the story- Sasha & Claire are in The Irish Sun & the Irish Daily Star (next to Ronan Keating), it makes a pleasant change to see a story with a happy ending in the tabloids.
But why am I telliing this story here? To illustrate the power of story- people really do care about people & animals. They will go out of their way to help others- if they can. I even had one wonderful lady- Lorraine Larkin
design & print off posters of Sasha for me!
Altogether I counted nearly 200 RTs about Sasha in just 2 days! That spread the message to a potential 15,000 plus people! (And that's a conservative estimate)
This is the power of twitter, I really did not expect to see Sasha again, the best case I was hoping for was that she'd been found by someone who would give her a nice new home, and had not been knocked down, or worse drowned in the Liffey.
Both Sasha & myself were delighted to be reuinited 3 days later, she's being spoilt a lot since she arrived home.
Have you heard about twitter but haven't started using it for business yet? Can you now see the value & power of twitter?
If you want to know more about using Twitter for business my "Tweeting for Business Success" seminars give you the foundations for using twitter as a successful marketing tool- 2 seminars are running next week:
Tweeting For Business Success in Dublin on 16th Sept,
Tweeting For Business Success in Westport, Co. Mayo on 17th Sept
I just read another article about the report that says 40% of tweets are pointless babble.
I'm kinda shocked that so many people just don't get the simplicity of twitter! I've decided not to directly quote the article that sparked off my train of thought, because I don't want to give it more attention! (I know the power of twitter & links!)
The power of twitter as a marketing tool is in the ability to build relationships! Not as a means of mass communicating your latest offer- doing so is only considered spam & is scorned & shunned by the regular users of twitter anyway. (A waste of your time & theirs!)
Simple keys to using twitter successfully:
It is worth making note that the original report about pointless babble on twitter went Viral- ie it was mass distributed independently of the creator of the article. You want to know HOW that happened? Through twitter!! I wonder if that was valuable for the creators of the report? I wonder if the free media time will result in wealth time for them?
I tweeted earlier that I'm writing a blog post about the report that 40% of tweets are pointless babble & I got quite a few responses:
@topgold informed me that: "there are over 250,000 references to "Twitter pointless babble" on Google...."
Why is this valuable? Because small businesses can get instant world wide coverage- for Free!! Other businesses will link to & reference your content (If it's valuable or interesting), you'll be quoted, tweeted, blogged about- people get to KNOW about what your business does!
Pointless Babble? Not any more pointless than the friendly chit chat that people have at the water cooler at work, or when meeting friends for coffee, or the talk that happens on the golf course...
This pointless babble is what builds solid, long lasting meaningful, valuable relationships & communities.
It is always a good idea to remember that people like to do business with people, not nameless faceless businesses. This is one of the key reasons why celebrity endorsement works.
If you haven't started working out how to build relationships with potential clients (And that's one of the things creating a brand does btw) you really are missing out....
If, on the other hand you are interested in learning more about how to Tweet for Business Success attending one of my introductory lunchtime seminars would be a worthwhile investment of your time.
Facebook for business or pleasure?
I’ve been on facebook a couple of years now, and I love it. It’s fun, I get to have a laugh with my friends- lots of my friends are living in England and I’m based in Dublin so it’s great; a cost effective way to stay connected to people I care about. It has gotten me reconnected with friends that I haven’t seen in 10 or 20 years. Often conversations have been sparked off by comments on friends status updates, and I’ve made new facebook friends in this way. I’ve also made new real friends through facebook- friends of people I already know, that I’ve had the pleasure of meeting in “real” life too.
Then there’s the random friend requests I receive from complete strangers, serial networkers, who, for the most part don’t even tell me why they want to be my friend. I’ve accepted these requests in the past, but given them limited access to my information. This has it’s pro’s and cons. I would like to make use of my online presence so that I remain open to business opportunities. In fact I’ve got clients through facebook- from people clicking through to my website and reading my blog, from reading my status updates & initiating conversations with me. And that’s something I want to maintain and make good use of, especially as I coach because I love what I do- I love making positive differences to people’s lives. I had one experience where I had to remove someone from my friends as they were contacting all my friends and spamming them. I’ve also had to remove posts to my wall that were advertisements for their business!! I mean really, just HOW on earth do you think that is ok?
There is another drawback to this situation- facebook has now, more than ever become my public face. It’s become the way I am seen by the world, it’s become a marketing tool and I’ve become more and more prudent about what I do and don’t share. That has affected the social side of facebook- I can no longer be blaze and carefree about what I’m laughing about. I can no longer openly discuss, or have debates about personal views. Things can often be misinterpreted. Also at times I want to let off a bit of steam to my friends, have a rant about something that I find irritating, sometimes even I ask for help. These things are not congruent with my brand. They make me human of course, but when people look for coaching/inspiration they want to see the solutions to their own issues, not someone in the middle of one! If you drink then you’ve also got the added risk of drunken photo’s being uploaded, thankfully I don’t have this one but I do attend parties and am in photo’s where others are in this situation!
One solution is to set up a business page- which I’ve done, but having separate status updates for another social media account is really not that attractive for me- I want to be more efficient and reduce the workload, not increase it!
Sadly this means that my facebook profile, although still very sociable, has shifted its emphasis. I’ll miss the open discussions I’ve had in the past. Sure I’ll still be able to keep in touch with my friends, and make new ones, but not in the same way.
Think carefully about how you use your online presence, social media is very useful and practical, but if you’re using it as a marketing tool the social aspect can be reduced dramatically.
It’s the age old dilemma, do we mix business with pleasure?
Connect with my personal account www.facebook.com/ClaireBoyles
Or my business page: www.facebook.com/ManagementMatters
So you've heard about twitter in the media, you might even have signed up but have you been able to use it as an effective marketing tool?
You’re not alone, most people haven’t!
80% of people who sign up to twitter stop using it after a few weeks, why? Because most people just don't "get it". When I first signed up I didn't really "get it" either- tweeting in 140 characters in answer to the question "What are you doing?" How is that an effective marketing tool?
Simple: it provides a medium for people to get to know you, your business, your products & services. Twitter success does not happen overnight, in this way it's similar to all networking- you only get out what you put in. I describe it as a savings account- you cannot withdraw anything until you've been depositing long enough and regularly enough. If you attempt to get something out before you've put enough into it you will incur penalties. (People will unfollow you).
So how do you deposit into your twitter account? By tweeting consistently & regularly.
What do I tweet? I tweet what I am doing, as well as providing valuable links to my customers & potential customers. For me this means that I tweet inspirational & motivation quotes, links to articles with useful information on business, I tweet twitter tips & I tweet links to my blog posts. (That may be the very reason why you're reading this now).
It is useful to know that it takes between 7-27 times for a potential customer to take action on being exposed to advertising/marketing. Twitter is an excellent cost effective way to gain regular exposure to potential customers.
For me the key to twitter success is building relationships- I reply to people who I follow; I engage in conversation, I HELP people, and I also have a laugh! Building relationships is key to building business- the more people who know what you’re business is about the better; it’s developing branding awareness on a quality rather than quantity basis. It’s the viral effect- if people like you they’ll tell others about you who will tell others about you… A positive, genuine, relationship will give you access to their entire network. I emphasis genuine- if you attempt to connect with people with the sole purpose of what they can do for you it simply doesn’t work. People (in general) are not stupid, and most of us dislike being used.
One of the most valuable things I get from twitter is when people RT (Retweet or forward) my tweets- this is a personal recommendation from them saying to their followers- hey look at @ClaireBoyles - she's got something valuable to offer. The best recommendation I've received so far was:
This is why it's an effective marketing tool for me- other people are fans and they do my marketing for me- personal recommendation is powerful, much more so than me talking about the great services I provide.
1) Tweet anything negative - about yourself or others
2) Become a spammer- avoid signing up for “100 followers a day” schemes
3) Constantly tweet promotions- again this falls into “spamming”
4) Tweet anything you wouldn’t be happy to have ANYONE read! (Including your grandma!)
5) Tweet that you had eggs for breakfast, every day! No one cares that much that you had eggs for breakfast again!
6) Swear- your twitter account is the professional voice of your business
1) Tweet something interesting about yourself (But not too personal!)
2) Tweet valuable information & resources- links to articles blogs etc.
3) ReTweet others who have valuable information
4) Answer peoples questions
5) Tweet links to your own blog/website – no more than 10% of your tweets
6) Have fun with people & help others out
7) Keep your tweets in alignment & synchrony with your brand
8) Ask questions- general help & market research; twitter is a friendly place & tweeps are happy to help
Interested in attending a "Tweeting for Business Success" lunchtime seminar in Ireland?
These past few weeks I've had a series of experiences which have given me different perspectives on the things around me.
To start with I found a new venue for my seminars- The Coach Centre Dublin 2. After one of my twitter seminars i was delivering a talk on networking for business success across the other side of the city, it made more sense to walk across the Liffey rather than sitting in rush hour traffic.
As I was walking I noticed the energy & buzz of the people walking through the city - going home after a long day at work, to meet friends/loved ones, getting ready to relax & unwind, have a spot of dinner. It's been a few years since I had a "job" in the city centre, nowadays when I 'm in Dublin I'm usually stuck in the car in traffic :( I don't get to see the friendly faces that make up our city, I don't get to hear their excited chatter of where they're going out tonight, I don't get to notice the beautiful architecture and powerful river coursing through the heart of the City.
It prompted me to reflect on how I go about my business - what do I normally notice and how much more am I missing out on by only seeing something from one perspective.
This week I'm going to focus on my business, what I've achieved, what projects are ongoing, and what things I need to cancel, and I'm going to do it from an outside in perspective- just like what I offer my clients. I know the value of an objective view so I'm going to change my perspective and ask myself - "If I was an investor looking at this business, what would I see?"
What parts are profitable? What parts provide an adequate Return on Investment? What parts can I outsource? What parts need to be CUT completely?
If you were to do the same what might you learn about your business?
How many positive things do you miss because you're focused on problem solving issues? Wouldn't you be more effective having a more balanced view of your business?
When can you schedule time in your diary to do something different, or do something in a different way?
The something different I did was:
I wrote this when I was on the train outside of rush hour! I also wrote some more of my book. As I sat on the train I realised maybe getting on the train in the middle of the day and doing some writing, with spectacular views of Dublin Bay mightn't be such an unproductive way to invest my time on a regular basis!
Get a different view & become re-energised & creative.
Last week saw the success of my 2nd twitter seminar- "Tweeting for Business Success". the seminar is designed for those that have heard about twitter but aren't really sure what it's all about.
The business proffessionals attending understand that twitter has the potential to be beneficial for business but don't have a clue how or why. On leaving they are energised and excited at the many possibilities that twitter holds and can quickly and easily start using twitter in a way that gains brand exposure and provides and excellent platform for building quality relationships with customers.
People buy from people, not from businesses and twiter creates a friendly environment where potential customres are exposed to your product/services in a non spamming, non aggressive way.
The face of marketing is changing and twitter is at the forefront of digital engagement.
There is so much to learn about digital engagement I am now creating a full day seminar on Tweeting for Business Success- this will go more in depth on how to make best use of twitter to build your brand & how to interact with potential customers and build a valuable network. Sign up for the Management Matters newsletter to make sure you get the latest info on all our seminars.
When is now going to be a good time to make use of twitter in your business?
Yesterday morning I was at MeasurementCamp -an open source to make sense of social media measurement & the first ever in Ireland.
The people there came from varied backgrounds- technical, bloggers, marketers, PR, business owners etc. The session was focused on a case study- how to market "K-Swift" shoes for women (18-30) online & offline & how to measure the online promotions.
The team I was with were very inspiring- full of excellent creative ideas & a wealth of market knowledge- both offline & online media. We had fun discussing and creating ideas & I learned a lot.
Each team made a brief presentation of the ideas they'd come up with, I was amazed at the variation of different themes/ideas that had been created in such a short space of time.
I was reminded again the power of working in a team, especially to create ideas & strategies. No one person will have a complete perspective of any situation. Many entrepreneurs & business owners find themselves working alone - especially in start up phase.
If that's what you're doing then ask yourself how are you creating your "virtual" team around you? What strategic win-win partnerships do you have that support you & your business while supporting others develop theirs?
This is critical in ensuring business success, when are you going to look into how you can implement this strategy in your business?
On Monday night I facilitated the first ever wedding professionals mastermind group in Ireland - inspired & instigated by a savvy business woman who understands the value of team-work & of building mutually beneficial relationships Blaithin Murphy of DistinctiveWeddings.ie .
The members of this mastermind group, like those attending measurement camp are the people that understand how to leverage networks to create success for all involved!
What one action can you take to create your virtual team?
Heard about it? If not then I'm guessing you don't use the "interweb" thingy that much, and I'm wondering how you even got here to read this at all?!
When I first started using Facebook a couple of years ago I was told it was just like Bebo, only it's for grown ups. Recently I've heard the same analogy being used for twitter- it's like Facebook, only for adults! Which certainly has a ring of truth to it.
Twitter is a micro blogging tool that allows users to answer (in 140 characters or less) the questions "What are you doing?"
What's the point in that? You may well ask, and if you did ask, my answer would be:
It helps people to feel connected to you, we have an innate desire to make social connections; we like to make friends with people. How we make friends is usually determined on common interests, and so it is also in twitterland.
On twitter you can choose to follow someone's tweets, or unfollow them if you find you're not interested, or you're sick of spam tweets (Yes it happens even in the Utopia of twitterland).
So what use is having tweeps (people) following me?
It increases your brand awareness- within 2 weeks of me actively using my twitter accound I'd increased webtraffic by 120%
As the saying goes- people buy from people not from businesses- if they like you they'll continue to follow you, you'll have interactions, you'll build twitter friendships, you'll get to build your own twitter network of friends.